Our campaigns and investigations into the dairy industry have exposed horrors beyond belief. Click on the images below to learn the truth about what is considered 'standard practice' in British factory farms and see the positive impact of our outreach.
MooFree May 2020
MooFree May returns for its third year, where we'll be encouraging the British public to ditch dairy and try delicious dairy-free alternatives.
Mother's Day of Action
Each Mother’s Day we highlight the plight of dairy cows, Britain's hardest working mothers! Join us and get active for dairy cows, in the run up to this Mother's Day!
We're taking an all-vegan milkshake bar across the country, giving out FREE vegan milkshakes to university students at freshers fairs to entice them to go dairy-free!
MooFree May 2019
Back for another huge month of action this MooFree May we'll be encouraging the British public to ditch dairy and try delicious dairy-free alternatives.
Viva!ccino Coffee Bike Tour
After the success of our Viva!icious ice cream tour Viva! hits the road again with a vegan coffee bike to hand out FREE cappuccinos to British shoppers and promote dairy-free alternatives!
UK's First Vegan YouTube Ads
Alongside huge billboard displays we commissioned the UK's first vegan YouTube advert, as part of our TRASH campaign, to highlight the plight of male calves in the dairy industry.
Raising awareness of the forgotten victims of the dairy industry our TRASH campaign features two giant billboards, the UK's first vegan YouTube ad and eight Street Action Events.
Cow Rescue Thelma & Louise
Viva! and Lisa James Animal Sanctuary join forces to rescue two mums-to-be from a dairy farm due to close. The dairy cows and their babies will live out the rest of their days free from harm.
UK Dairy Day 2018
Investigators for Viva! Campaigns return to UK Dairy Day - a yearly dairy industry event that attracts thousands of people from the farming world and associated businesses.
Viva!licious Ice Cream Van Tour
Viva! brings the UK’s first ever vegan ice-cream van to seven towns across England and Wales - including Cardiff, Blackpool and Brighton - to showcase the delights of vegan ice cream.
MooFree May 2018
A nationwide initiative called ‘MooFree May’ launches to encourage the British public to ditch dairy and try out the array of delicious dairy-free alternatives.
Face Off: Dairy
You won’t believe what's happening on factory farms across Britain! In our biggest dairy exposé to date Viva! Campaigns investigators uncover death, cages and downers.
UK Dairy Day 2014
At the UK dairy industry's biggest event of the year farmers, traders and businesses gather to show off their 'best', but what you often witness is their worst.
We filmed inside numerous dairy farms that supply Cadbury with milk to expose the bloody secrets kept by one of the nation's favourite confectionary brands to its consumers.
The Dark Side of Dairy
What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it's one huge deceit. There's a cruel, much darker side to dairy which few see and even fewer know about.
Think today's dairy goat farming is benign and mostly small-scale? Think again, our undercover investigation exposes the shocking truth about goat's milk production.
At three Welsh markets we covertly filmed an appalling disregard for biosecurity - one of the many failings in modern animal husbandry that could be to blame for the spread of bovine TB.
FAQs — Animals & Environment
What's wrong with milking cows? Doesn't the UK have high welfare standards? Is organic dairy the answer?
The Dark Side of Dairy — Report
This report lifts the lid on modern dairy farming, shattering its benign image and exposing the suffering inflicted on millions of cows and their calves every year.
The Kids Are Not Alright — Report
Think that goats' milk is the healthier and kinder alternative to cows' milk? Think again. Viva!'s fully referenced report blows the lid of this rapidly intensifying industry.
Everyone's Going Dairy-Free — Guide
All you need to know about going dairy-free, including how to shop and cook!
Going Dairy-Free Super Pack
Going dairy-free has never been so easy! This colourful pack is bursting with juicy information, tips and recipes and will help you ditch dairy for good.
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