As part of Viva!’s Scary Dairy campaign, we've launched a nationwide initiative called ‘MooFree May’ – to focus on encouraging the public to ditch dairy and try delicious dairy-free alternatives.
Hosting a series of fun events across five major UK cities during May 2018 - London, Manchester, Birmingham, Glasgow and Edinburgh - we offered the public delicious samples of dairy-free products and distributed a range of dairy-free information including free recipes booklets, health and nutrition information and dairy-free mini guides.
Accompanied by a giant inflatable cow, we also showed the public how delicious a dairy-free diet can be, and urged them to take Viva!’s dairy-free pledge.
The best thing to do in order to stop supporting the cruel dairy industry is to try dairy-free! It's easy, healthy and tasty. You can still have chocolate, cake, yogurt, cream, milk and cheese alternatives!