MooFree May 2020

This MooFree May we're taking our actions online - sharing information about animal welfare, human health and the environment, while encouraging the British public to ditch dairy once and for all.

This year our MooFree May campaign enters its third year! Launched in 2018 the initiative has been a huge success and we hope to reach even more people this year. Obviously, the circumstances are very different from those previous but we hope you’ll still join us digitally.

Last year our online campaign was supported by lots of Street Action events, when we visited cities all across the country to promote veganism. Together with our volunteers we reached thousands of people. With Covid-19 threatening people’s lives, we won’t be able to take MooFree May out on the street with us. However, this year it’s more important than ever to raise awareness about the impact of animal agriculture with three quarters of the world's new or emerging infectious diseases coming from animals, mainly through trade in wildlife and factory farming.

While this pandemic is turning our world upside down and claiming lives around the globe, we can’t forget that the animals including cows in the dairy industry are still going through horrendous suffering every single day. With fewer staff being allowed to work on farms and financial pressure due to this crisis, welfare standards are likely to be even worse than under normal circumstances.

How you can help!

1) Download and share our social media graphics.

2) Leave a little MooFree May taster on your friend’s doorstep. Surprise them with delicious vegan chocolate and write a little card with a fact about cows they probably didn’t know.

3) If you think chocolate isn’t enough, cook or bake your friends a MooFree May cake or meal and leave it on their door step. We have plenty of easy vegan recipes which won’t fail to impress your non-vegan friends.

4) Make a short cookery video or share one of ours which we’ll be posting on our social media sites throughout the month.

Going Dairy-Free

The best thing to do in order to stop supporting the cruel dairy industry is to try dairy-free! It's easy, healthy and tasty. You can still have chocolate, cake, yogurt, cream, milk and cheese alternatives!

Get all the practical help you need from our Going Dairy-Free section and order your Everyone's Going Dairy-Free guide!

Viva! Guides and Reports

Related Resources

The Dark Side of Dairy — Report

The Dark Side of Dairy — Report

This report lifts the lid on modern dairy farming, shattering its benign image and exposing the suffering inflicted on millions of cows and their calves every year. 

The Kids Are Not Alright — Report

The Kids Are Not Alright — Report

Think that goats' milk is the healthier and kinder alternative to cows' milk? Think again. Viva!'s fully referenced report blows the lid of this rapidly intensifying industry. 

Everyone's Going Dairy-Free — Guide

Everyone's Going Dairy-Free — Guide

All you need to know about going dairy-free, including how to shop and cook!

 Going Dairy-Free Super Pack

Going Dairy-Free Super Pack

Going dairy-free has never been so easy! This colourful pack is bursting with juicy information, tips and recipes and will help you ditch dairy for good.

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Support a kinder, healthier world.