Viva! is taking an all-vegan milkshake bar across the country, giving out free vegan milkshakes at university fresher fairs!
In recent years, the UK has seen a steady decline in the demand for animal-based products whilst sales of plant-based products continue to grow. A quarter of Brits now choose plant milks over dairy, and this is forecast to keep on growing.
However, despite increased awareness about veganism, many people are still unaware that the life-cycle of a dairy cow is a continual exploitation of the female reproductive system. She is artificially inseminated at a young age, carries her baby for nine months, only for the calf to be ripped away from her shortly after birth. This practice is standard across the dairy industry and is used to produce ice cream, milk, cheese, butter and yogurt. This happens in all dairy farms, from small organic to large zero grazing mega-dairies.
To show the British public how easy (and tasty) it is to switch out dairy milk for a cruelty-free plant-based alternative, this September and October we'll be handing out FREE vegan milkshakes on our Viva!Shake Freshers Tour. The 16-24 age category consistently ranks as the demographic most interested in veganism, and on our stalls we'll be able to reach thousands of students, distribute our new Student Guide to Eating Vegan leaflets, and encourage as many students as possible to choose vegan - what better way to do so than over a milkshake?
The best thing to do in order to stop supporting the cruel dairy industry is to try dairy-free! It's easy, healthy and tasty. You can still have chocolate, cake, yogurt, cream, milk and cheese alternatives!