Saving Cows With Every Cup

As part of Viva!’s Scary Dairy campaign we took an eye-catching all vegan coffee bike to three major UK shopping centres - Bristol Cabot CircusBirmingham Grand Central and Leeds Merrion Centre.

During these events our campaigns team handed out FREE vegan cappuccinos to the public and engaged in many incredible conversations about going dairy-free! We faced long queues, curious shoppers and lots of questions regarding veganism in general and our work to create a vegan world. Each event proved to be a huge success and illustrated how receptive consumers can be to the vegan message while trying out free samples.

"I’ve never tried a vegan cappuccino before! It tastes better than cow's milk!"


“I’ve never tried a vegan cappuccino before! It tastes better than cow's milk!”, “I’m veggie but thinking of going vegan!” and “I’m doing Veganuary” were just some of the many responses we heard during the events. Our delicious freebies where the perfect conversation starter!

We gave away around 500 cappuccinos per event and 400 “Everyone’s Going Dairy-Free” guides to provide people with all the support they need to help make the simple switch to plant-based alternatives. 

Many people were unaware of how many different dairy milk alternatives there are available in high-street coffee shops or how delicious they really are! Some claimed that our Viva!ccino was better than their usual Starbucks coffee, with many claiming the oat milk we used was far creamier than cow’s milk.

The aim was to speak to every person in line at our bike, which proved an effective way to reach people who would normally shy away from approaching vegan outreach tables. Half the shoppers we spoke to had never tried plant-based milk and hadn’t done any research into veganism, but our positive friendly approach to sow the seeds worked extremely well. Many said they want to switch to plant milk and gratefully took away our vegan guides.

The other 50 per cent, who were either vegan already; had done Veganuary or are reducing their animal product consumption in general, were thankful to learn more about Viva!’s resources and happily took our Vegan Recipe Club cards for some vegan inspiration. In order to support people with their vegan journey and provide additional advice on all things vegan we also encouraged the crowds to sign up to our “Dairy-Free Pledge” and campaigns newsletter.

Ali, a young woman from Birmingham who went vegetarian at the beginning of this year, tried our Viva!ccino and was surprised to find it tasted even creamier than cow's milk. When we told her more about the dairy industry she summarised: “cow's milk is for cows and not for humans!”.

But it wasn't just the shoppers loving our events! Among other volunteers, Viva! supporter Sue helped out in Birmingham. It was her first outreach event and she loved it: “I’ve had so many positive conversations. I love how everyone is so up for trying dairy-free and very thankful for Viva!’s resources. Time’s flying and I’m really enjoying myself.”

Related Resources

Everyone's Going Dairy-Free — guide

Everyone's Going Dairy-Free — Guide

All you need to know about going dairy-free, including how to shop and cook!

Why You Don't Need Dairy — Guide

Why You Don't Need Dairy — Guide

The definitive, go-to guide about all the reasons for going dairy-free.

Going Dairy-Free Super Pack

Going Dairy-Free Super Pack

Going dairy-free has never been so easy! This colourful pack is bursting with juicy information, tips and recipes and will help you ditch dairy for good.

Boning up on Calcium — Factsheet

Boning up on Calcium — Factsheet

All you need to know about calcium and where to get it!

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