Viva! Launches TRASH Actions at Dairy UK HQ!

In central London on Friday 5 October we organised two successful events to launch Scary Dairy’s new TRASH Street Action.

The first event was at the Dairy UK headquarters in Holborn, London, and was attended by around 25 compassionate activists from as far away as Brighton! On this busy high street, we received positive support from cars beeping as they passed our large “95,000 MALE CALVES SHOT” letter signs. Activists also held roses to remember all those calves who have needlessly and brutally been killed because they cannot produce milk.

Following on from the Dairy UK event, the Viva! Street Action team went on to Leicester Square to hand out leaflets, show footage of Viva! Campaigns’ latest dairy-industry exposé, and show the British public how easy it is to go vegan! We took our HUGE TRASH milk carton, inflatable cow and face paints.

At Leicester Square we had positive conversations with shoppers – many took leaflets, and stopped to watch footage on our headsets. Viva! Campaigns has filmed on a Cadbury farm where just born male calves were shot in the head. This is common practice in this cruel industry.

Many people do not know that 95,000 male calves are killed, in a year, as a useless by-product of the dairy industry. Simply because these baby boys can’t give milk they are treated as trash and disposed of just after birth. Viva!’s TRASH campaign aims to change this!

Missed our London event? No worries... we will be taking our milk carton and materials around the country this month. Please, get involved when we come to the following cities:

Bath
Sheffield
Glasgow
Manchester
Oxford
Nottingham
Birmingham

Join Viva!’s Street Action Network

Face Off against the British dairy industry.

Visit our TRASH campaign page for...

Going Dairy-Free

The best thing to do in order to stop supporting the cruel dairy industry is to try dairy-free! It's easy, healthy and tasty. You can still have chocolate, cake, yogurt, cream, milk and cheese alternatives!

Get all the practical help you need from our Going Dairy-Free section and order your Everyone's Going Dairy-Free guide!

Related Resources

The Dark Side of Dairy — Report

The Dark Side of Dairy — Report

This report lifts the lid on modern dairy farming, shattering its benign image and exposing the suffering inflicted on millions of cows and their calves every year. 

The Kids Are Not Alright — Report

The Kids Are Not Alright — Report

Think that goats' milk is the healthier and kinder alternative to cows' milk? Think again. Viva!'s fully referenced report blows the lid of this rapidly intensifying industry. 

Everyone's Going Dairy-Free — Guide

Everyone's Going Dairy-Free — Guide

All you need to know about going dairy-free, including how to shop and cook!

 Going Dairy-Free Super Pack

Going Dairy-Free Super Pack

Going dairy-free has never been so easy! This colourful pack is bursting with juicy information, tips and recipes and will help you ditch dairy for good.

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