In central London on Friday 5 October we organised two successful events to launch Scary Dairy’s new TRASH Street Action.
The first event was at the Dairy UK headquarters in Holborn, London, and was attended by around 25 compassionate activists from as far away as Brighton! On this busy high street, we received positive support from cars beeping as they passed our large “95,000 MALE CALVES SHOT” letter signs. Activists also held roses to remember all those calves who have needlessly and brutally been killed because they cannot produce milk.
Following on from the Dairy UK event, the Viva! Street Action team went on to Leicester Square to hand out leaflets, show footage of Viva! Campaigns’ latest dairy-industry exposé, and show the British public how easy it is to go vegan! We took our HUGE TRASH milk carton, inflatable cow and face paints.
At Leicester Square we had positive conversations with shoppers – many took leaflets, and stopped to watch footage on our headsets. Viva! Campaigns has filmed on a Cadbury farm where just born male calves were shot in the head. This is common practice in this cruel industry.
Many people do not know that 95,000 male calves are killed, in a year, as a useless by-product of the dairy industry. Simply because these baby boys can’t give milk they are treated as trash and disposed of just after birth. Viva!’s TRASH campaign aims to change this!
Missed our London event? No worries... we will be taking our milk carton and materials around the country this month. Please, get involved when we come to the following cities:
Join Viva!’s Street Action Network
Face Off against the British dairy industry.
The best thing to do in order to stop supporting the cruel dairy industry is to try dairy-free! It's easy, healthy and tasty. You can still have chocolate, cake, yogurt, cream, milk and cheese alternatives!